Position Performance Marketing Director - Women's Fashion Brand - Full-time
Location Manhattan
Starts Within a Couple Weeks
Duration Full-time
Status Full Time
Rate DOE
Our client, a major women's fashion brand is seeking a Digital Marketing Director to join their team.

The Digital Marketing Director will be responsible for driving the strategy and planning for paid search, affiliate, organic search, A/B site testing and optimization; helping to drive sales and engagement for both digital commerce and retail stores. Responsibilities include:

- Lead strategy and manage paid search, organic search, and affiliate programs, ensuring campaigns are driving qualified traffic.
- Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.
- Develop paid search campaigns and new program initiatives with a focus on acquisition, engagement, and retention strategy, leveraging CRM lists and segmentation to optimize and meet customer strategy targets.
- Oversee, develop, and manage an in-house paid search team of three, ensuring business goals and ROAS targets are met.
- Responsible for site optimization strategy and planning, including site A/B site and user testing.
- Lead development and implementation of site optimization strategic testing roadmap. Manage the Digital Marketing Optimization Specialist to execute landing page testing, personalization, and promotional site marketing.
- Partner with third party agency and manage search engine optimization efforts, working internally cross-functionally to develop content strategy and translate business goals into SEO strategies.
- Measure and optimize campaign performance, leveraging analysis and data to both identify optimization within the current business and new opportunities for growth.
- Socialize campaign analysis and hindsights. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
- Oversee channel briefs, ensuring all requests meet campaign needs and timelines. Responsible for approval of all assets before campaign launch including campaign QA.
- Responsible for leadership and development of three direct reports.
- Continuously staying up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices and the retail direct to consumer landscape.

REQUIREMENTS:
- 10+ years of digital marketing experience, including experience in paid search, organic search, affiliate, and site A/B testing.
- 4+ years of management experience.
- IDEALLY you are coming from an in-house role at a fashion or lifestyle brand
- Proven track record of managing digital marketing channels and successfully optimizing performance.
- Strong analytics skills including ability to synthesize data and provide insights and strategic actions.
- Self-motivator with collaborative spirit. Knowledge of digital marketing best practices.
- Ability to prioritize and manage multiple projects simultaneously and work cross-functionally.
- Proven strategic thinking, analytical, data interpretation, and problem-solving skills.
- Strong knowledge of Google Analytics and experience manipulating data and performing calculations in Excel to create reports (pivot tables, VLOOKUP, formulas, formatting, and dashboards).

Submit resume (and samples if applicable) to: cc256@jobalert.creativecircle.com