Position Senior Marketing Manager - full time
Location Manhattan
Starts Within a Couple Weeks
Duration Ongoing
Status Full Time
Rate DOE
Our client, am early stage, pre-launch, start-up haircare brand is looking for an experienced FULL TIME Senior Marketing Manager with brand side, direct-to-consumer experience to join their team to help launch their brand!

As Senior Marketing Manager , your immediate challenge will be to take the lead in helping our client launch the brand and keep brand voice consistent across all channels. Your core responsibilities will be market analysis, brand management, product strategy, and brand advocacy. This is a brand in it’s infancy, so you are getting in on the ground floor.

50% Execution. 50% Strategic.

- Lead overall marketing strategy & analysis for brand launch, with focus on digital touchpoints.
- Analyze current and emerging consumer behaviors
- Onboard and manage relevant partner relationships as required: paid media, creative, PR, etc.
- Create content calendar for owned channels e.g. emails, social media.
- Lead strategy for influencer outreach, social media, paid media, etc.
- Lead content strategy in terms of social media content, planning and community management.
- Work with senior team on budget planning and forecasting.
- Feed into offline marketing strategy ensuring unified approach.
- Develop relevant brand & product messaging / consumer facing communications

- 4+ Years of experience
- Desired background: Direct-to-consumer, Beauty, Hair care
- Strong writing skills
- Strong grasp of market research application, brand strategy, creative concept evaluation, brand equity, innovation process

This is an exciting opportunity to join a growing company at the ground floor! Interested, available, and qualified please apply!

Submit resume (and samples if applicable) to: cc200@jobalert.creativecircle.com