Senior Marketing Manager

Location Brighton, MA (Fully remote)
Starts As soon as right candidate is identified
Duration Full-Time
Status Full-Time
Rate Up to $125,000 per year
Our client, a well-known higher education publisher, is looking for a Senior Marketing Manager to join their Marketing Team!

The Senior Marketing Manager will be focused on helping to activate growth through B2B Marketing efforts - think demand generation and lead flow - which will help the sales team land more business.

Key responsibilities will include:
- Work cross-functionally with sales team to define account plan strategies and execute targeted marketing campaigns (email, direct mail, paid)
- Work with teams on improvements to the lead flow process and reporting to continually optimize the B2B Marketing funnel
- Collaborate with editorial to create thought leadership collateral (whitepapers, reports, etc.) for prospects and influencers
- Create and execute strategic regional campaigns that attract interested leads for institutions
- Create onboarding, activation and engagement campaigns for educators on new accounts
- Create and update sales collateral that speaks to the brand's value proposition
- Responsible for sales enablement materials (powerpoints, one-pagers, etc.)
- Educate marketing and sales team about competitors in the higher ed space and market trends

The ideal Senior Marketing Manager will have:
- 7+ years of B2B marketing experience with a track record of developing a successful B2B marketing funnel
- Any experience or exposure to higher ed or publishing is a huge plus but not required
- Proficiency using Salesforce to analyze and communicate to sales team
- Basic understanding of marketing automation best practices and how to utilize a program like Marketo, Hubspot, or others
- Experience in email marketing and direct mail
- A strategic marketer, comfortable with ambiguity and able to determine solutions and prioritize accordingly
- Proven track record of planning and executing multi-channel marketing campaigns

This is a remote, full-time opportunity to join a globally renown company !


Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.