Marketing Analyst

Location Babson Park, MA (WFH flexible)
Starts July/August
Duration Full-Time
Status Full-Time
Rate DOE
Our higher-education client is looking for a Marketing Analyst to join their marketing enrollment team!

Flexible to remote work and need to be onsite once a month.

As the Marketing Analyst you will be reporting to the Director of Marketing Operations and Technology and be responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. You will be asked to:
- Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value.
- Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders.
- Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the Colleges marketing budget and tactics to maximize return on investment.
- Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties.
Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College.

Ideal Marketing Analyst:
- 3-5 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management.
- Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge, someone who has experience in a larger framework
- Proven experience with marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforces Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools.
- Understanding of usability and user-centered design.
- Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed.
- Nice to have: previous experience working in an agile environment

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Submit resume (and samples if applicable) to: Hannah.Bowler@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.