Senior Digital Marketing Manager

Location Westborough, MA (Hybrid)
Starts June/July 2022
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a membership-only retailer outside of Boston, is looking for a Senior Digital Marketing Manager to join their Digital Team!

The Senior Digital Marketing Manager will be responsible for driving awareness, site traffic, consumer adoption and engagement online - supporting their rapidly growing ecommerce and omni channel business.

This role serves as a go-to partner for Digital Leaders to identify, understand and collaboratively solve for shopper barriers, driving sales change and develop strategies to drive sales.

Primary responsibilities include:
- Drive overall marketing strategist and plans for omni-channel sales, engagement and customer growth
- Deliver business plans and objectives with a keen focus on optimizing what is working
- Consistently demonstrate a deep understanding of the business, competitive and consumer dynamics to inform strategic planning
- Identify gaps in information and set plans to close them
- Drive marketing goals, strategic plans and tactical plan alignment across business
- Ensure team is carefully executing among multiple market channels with heavy focus on email, signage and marketing activations
- Approve creative brief and final media mix recommendations
- Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEO and email
- Proactively partner with Digital Experience and Development team to identify experience enhancements that should be built
- Provide strategic guidance on co-op marketing efforts for all delivery partners like Instacart and Door Dash

The ideal Senior Marketing Manager will have:
- 7-10 years of experience in an integrated marketing role with an emphasis on digital; CPG, ecomm or retail experience required
- Experience managing B2C omni-channel marketing campaigns
- Experience managing others, you will have 1 direct report
- Strong analytical skills - understanding key metrics
- Strong communication skills to influence and collaborate with partners

This is a full-time opportunity to join a growing team that is focused on digital this year!

NOTE: the team is operating in a hybrid model: 2-3 days per week onsite, so you must be comfortable with that.

The client is requiring COVID-19 vaccination for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact humanresources@creativecircle.com. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@creativecircle.com.

Submit resume (and samples if applicable) to: Shannon.Bianchi@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.