Director of Marketing

Location Boston, MA (Hybrid)
Starts As soon as right candidate is found
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a leader in the financial and investment space, is looking for a Director of Marketing - dedicated to Consumer Strategy & Segment Marketing.

As a Director of Marketing you will be tasked with using your marketing expertise to identify growth opportunities, build go-to-market strategic plans, and formulate marketing initiatives that deliver consumer value.

Primary responsibilities include:
- Using customer data tools to understand patterns and behavior to inform marketing strategy
- Using consumer insights and research to inform new hypotheses, opportunity exploration, business case development, marketing strategies and program execution
- Partner with research team to determine consumer learning agendas and research design that will deepen consumer understanding
- Contribute to development of consumer experience design to activate programs across marketing, digital, product, etc.
- Analyze competitive market to identify unmet consumer needs
- Develop marketing communication campaigns and programs to drive client awareness and engagement, client satisfaction and growth of business

The ideal Director of Marketing will have:
- 10+ years of marketing experience with a focus on consumer insights, strategy, analytics or brand management
- Prior use of consumer data analytics tools to understand patterns and behaviors to inform business strategy
- Ability to influence decision-making through use of written or verbal communications grounded in data and insights
- Bring an analytical approach to decision making
- Results-oriented; take steps to ensure programs are rooted in business impact
- Experience working within an agile environment is preferred

This is a full-time opportunity to join an widely-recognized organization.

NOTE: the team is operating in a hybrid model; currently asking employees to come onsite 3x per month.

Submit resume (and samples if applicable) to: Shannon.Bianchi@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.