Position Marketing Automation Specialist
Location New Jersey - North
Starts May 1, 2018
Duration Full-time
Status Full-time
Rate $65 - 73K
Our client needs a Marketing Automation Specialist to join their in-house Research Marketing Operation’s Team full-time at their office in Hudson County (public transportation is the best commuting method - parking garages nearby are expensive).

Work from home is an option 1-2 days a week.

The Marketing Automation Specialist will work on marketing automation campaign execution and must be able to manage multiple projects effectively.

The Marketing Automation Specialist will design, build, manage, and execute marketing automation campaigns with an emphasis on customer and prospect nurture programs.


Primary Marketing Automation Specialist Responsibilities:

· Advise campaign strategists on Marketing Automation (MA) tool capabilities to maximize campaign effectiveness; deliver on objectives

· Manage advanced campaign functionality (i.e., progressive profiling, gated forms, etc.)

· Monitor and implement best practices in deliverability and online reputation management

· Liaise with MA Strategist on campaign playbooks, canvases, and needed assets (gated forms, landing pages) within campaign to optimize results; work with MA Strategist to refine campaign playbooks based on results

· Liaise with MA Strategist to ensure other integrated marketing capabilities are properly integrated with MA campaigns

· Liaise with Product Marketing to ensure campaign assets are delivered on time and in prescribed and/or acceptable format


Marketing Automation Specialist Qualifications:

· B.A. degree and Certification in Eloqua or equivalent

· 2-4 Years working in B2B/B2C marketing with demonstrated use of Marketing Automation tools or equivalent

· Expert level with Marketing Automation tool

· Expert level with JavaScript and HTML


Our client is in the education industry so the audience for the campaigns is mostly authors, librarians from institutions and researchers.

Skills: Eloqua, CSS, Java script, HTML, familiarity with an agile campaign management tool.

Submit resume (and samples if applicable) to: NJ13@jobalert.creativecircle.com