Paid Media Specialist - St. Louis

Starts February 2021
Duration Full Time
Status Full Time
Rate $65,000 - $70,000 (DOE)
Our St. Louis based client is seeking a Paid Media Specialist with 3-5 years of experience managing search, display, and digital marketing campaigns for a direct-hire position starting in February!

In this position, the Paid Media Specialist will help direct optimizations based upon transaction data, customer and prospect insights with an understanding of each business unit’s objectives. HubSpot certification is a PLUS!

Paid Media Specialist Responsibilities:
- Manage paid search, social and display marketing campaigns including keyword and competitive research, benchmarking, ad copy development
- Test, develop and implement expanded audiences for display and social campaigns to continue to drive growth
- Track, report, and analyze campaign performance and translate results into business recommendations
- Work closely with paid media agency to implement optimizations, tests and strategies to support business growth
- Design and execute A/B testing programs to optimize campaign tactic performance
- Assist with on-boarding of acquisitions and mergers, optimizing or creating new paid media campaigns as well as corresponding with new employees

Paid Media Requirements:
Education: Bachelor’s degree in Business or Marketing preferred
- Strong knowledge of Google Adwords and Bing Ads skills
- Experience with Facebook, LinkedIn and YouTube preferred
- Working knowledge of marketing KPIs, such as ROAS and ROI
- Strong analytical skills using Microsoft Excel/Google Sheets
- Experience with Google Analytics or similar web analytics platforms
- Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must

Submit resume (and samples if applicable) to: