Digital Media Strategist - Fully Remote/Off-site

Starts February 2021
Duration End of April
Status Freelance
Rate Up to $38/hour
Our Financial client has a HOT need for a Digital Media Strategist with 5+ years experience in advertising or marketing for a REMOTE a 3+ month, 40 hour week opportunity starting early February!

Previous experience working in the financial services or other highly regulated industry preferred!

Digital Media Strategist Requirements:
Education: Bachelor's degree in Marketing, Business or related study or equivalent experience
- Demonstrated ability to use data to influence media strategy and planning
- Demonstrated ability to analyze channel performance and provide key insights
- Demonstrated ability to organize and contribute to multiple projects simultaneously
- Ability to identify process gaps or opportunities within the scope of work their assigned
- Previous experience using Google Analytics and GTM
- Previous experience supporting paid media in a multi-location business model (retail, franchise, etc…)

Digital Media Strategist Responsibilities:
- Collaborate with agencies and other vendor partners on the development and execution of media plans and analysis of performance across all paid media channels at a national and local level (Display, Youtube, podcasts, social media, native, OTT, etc…)
- Partners cross-functionally to build and integrate strategy across paid, owned and earned channels
- Manages, measures, and reports on performance of all digital marketing campaigns against established objectives (ROI and KPIs).
- Identifies trends and insights against performance and makes recommendations and/or optimizes spend accordingly for the channels.
- Develops plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Brainstorms new opportunities for client attraction and lead generation strategies through digital marketing.
- Supports development of the paid media analytics dashboards and optimization strategy.
- Identifies critical conversion points and drop off points and optimizes the user funnel.

Submit resume (and samples if applicable) to: