Content Strategist - Fully Remote/Off-site

Starts 6/21
Duration 6-months
Status Freelance
Rate DOE
Our client, a well-known/leading global company, is seeking a Content Strategist to assist their team.

This is a fully remote opportunity requiring 40 hours per week for about 6-monhts.

The ideal Content Strategist will have strong understanding of content modeling, information architecture, UX, and content authoring.

Content Strategist Responsibilities:
- Collaborate with UX, engineering, and the analytics team to understand and create a user centered content approach on digital properties
- Leverage and configure Adobe Experience Cloud (AEM, Analytics, and Target) to create customized, personalized experiences for our web visitors
- Serve as a subject matter expert on AEM content strategy, production, and personalization
- Develop and manage taxonomies that meet the needs of a large, diverse set of products and businesses in order to improve navigation and site search
- Operate Adobe Experience Manager to build optimized content, personalized experiences, and customer segments
- Monitor and report on the effectiveness of personalization campaigns and iterate to driver higher performance
- Provide front-line content entry support and expertise to ensure we deliver best-in-class experiences, including (but not limited to) building and editing pages, assets, forms, and Experience Fragments in AEM
- Resolve defects discovered during QA, such as making content revisions and layout changes as needed to support business objectives
- Triage, document, and report on client feedback ascertained during user acceptance testing—and work with the appropriate teams to ensure issues are resolved
- Support the website deployment process, including launch readiness tests and post-launch validation
- Identify optimization opportunities to drive higher conversion rates
- Perform detailed content audits of digital assets across multiple sites
- Define metadata schemas and content models for CMS components.
- Conduct client/stakeholder design workshops and interviews
- Help define content and digital governance standards
- Optimize site search functionality to improve content findability
- Work with SEO team to incorporate organic search considerations into content strategy
- Perform quantitative and qualitative research, gap analysis, and competitor research
- Willingness and ability to serve as project lead as required

Content Strategist Requirements:
- 3+ years of relevant content strategy experience
- Strong expertise working with an enterprise CMS (ideally AEM)
- Experience using AEM, Target, or other similar tool to create personalized web experiences.
- Expertise in taxonomy design
- Strong understanding of digital content, information architecture, and content management technologies
- Content auditing/inventory experience
- Understanding of analytical data and its role in content strategy design

Additionally the following is a huge plus:
- Proficiency in front-end web development technologies, including HTML, CSS, and JavaScript
- Experience working in an Agile/Scrum environment with JIRA or other ticketing/project management systems to manage your work
- Prior experience with large-scale sites or site migrations
- Experience with Adobe Analytics
- Project management experience
- B2B marketing experience, particularly in lead generation

Submit resume (and samples if applicable) to:


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.