Media Optimization Strategy Manager - Remote Full Time Opportunity! - Fully Remote/Off-site

Starts Interviewing Now!
Duration Full Time
Status Full Time
Rate DOE
DTC Health & Wellness Company is seeking a Media Optimization Strategy Manager to join their growing team.

This is a fully remote full time position.

Working closely with the Executive Director of Online Acquisition, you will be responsible for the optimization for paid user acquisition strategies. Responsibilities:
- Build and drive media analyses showing optimization opportunities across measurement, creative and funnel segments
- Create dashboards across varied data sources
- Partner with channel leads in creating frameworks
- Communicate test plans and results with key stakeholders
- Coordinate resources to implement optimal workflows
- Serve as the internal expert in utilizing and leveraging ad-tech and analysis tools like Adobe, Google Analytics, Ads Data Hub, Amplitude, Branch, etc.

The ideal candidate will have media buying experience and should have the ability to analyze data to inform decisions surrounding user acquisition.

- 5+ years in paid media buying / planning or analytics
- Experience building dashboards in Data Studio or Tableau to visualize test results and opportunities
- Experience working in search, social, and programmatic channels
- Proven results in direct response media buys
- Experience working with large paid media budgets across mid to lower funnel campaign objectives
- Strong understanding of Media Mix Modeling and on-platform measurement attribution (preferably Google Analytics)

Reply with relevant media analytics experience to be considered!


Submit resume (and samples if applicable) to:

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