Director of CRM - Remote Full Time Opportunity! - Fully Remote/Off-site

Starts Interviewing Now
Duration Full Time
Status Full Time
Rate DOE
DTC Health & Wellness Company is seeking a Director of CRM to join their growing team.

This is a fully remote full time position but candidates must be willing to work West Coast hours. Bonus if you live local to West LA.

Working closely with the VP of Customer Engagement, you will be responsible for the strategy within the CRM department to include building lifecycle campaigns and customer experience that drive a highly engaged user base. You'll be tasked with building the CRM program from ground up and able to create measurable improvements to retention and growth - ultimately increasing lifetime value. Duties:
- own the strategic vision, planning, development and execution of customer engagement initiatives
- improve customer retention rates
- create, manage, implement and optimize strategies that span activation, onboarding, engagement, retention and reactivation through the entire customer lifecycle
- build and maintain a testing roadmap

This is a great position for someone to work with an established brand / company but the opportunity to build a team from the ground up! This role will be 30% hands on and 70% management.

Requirements:
- 8+ years of marketing experience
- Experience leading a CRM team within B2C company
- Proficient in Salesforce, Iterable & Tableau
- Proven experience building out channel strategies for email, push and SMS
- Experience with segmentation, personalization of lists
- HTML and Photoshop a bonus!
- Highly data-driven with ability to interpret data into actionable programs
- Hands on and willingness to lead and do

Reply with relevant lifecycle marketing experience to be considered!

#HPCAL

Submit resume (and samples if applicable) to: CC314@jobalert.creativecircle.com


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