Product Marketing Manager - WFH during Covid-19

Starts As soon as candidate is found
Duration Full Time
Status Full Time
Rate DOE
Our leading CPG brand is looking for a Product Marketing Manager to join their team!

The ideal Product Marketing Manager will have experience in the retail, e-commerce, and DTC marketing space; planning, executing and managing content and digital marketing campaigns to ensure tactical executions are generating impact with key retail customers.

Product Marketing Manager Responsibilities:
- Work with internal teams to plan, execute, and analyze digital marketing campaigns across all channels of business
- Work with external media partners, agencies, and vendors on digital initiatives with retailers, in-store and online
- Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Ship-To-Home, Curbside Pickup platforms, Scan & Go or “Click & Collect” programs, and 3P Delivery
- Utilize key technology partners across ecommerce, delivery, couponing, mobile apps, and loyalty spaces to curate compelling digital programs that drive consumer acquisition and engagement
- Manage digital marketing calendars and budgets around product launches, commercial periods, and other organizational initiatives
- Conduct performance measurement with the Marketing and Sales teams and provide objectives based on results
- Participate in customer meetings with sales teams and leadership

Product Marketing Requirements:
- 5+ years of marketing experience including shopper marketing, digital marketing, brand marketing, loyalty, strategy, content, product launch strategy, performance marketing, and a working knowledge of major retail entities and channels of business
- Experience with CPG or beverage industry, as well as shopper and/or customer marketing
- Strong working knowledge of major retail channels including: ecommerce, mass & club, grocery, convenience, drug & value, military, health & fitness, FSOP (Food Service on premise, and more
- Working knowledge of major 3rd party delivery and retail loyalty platforms, including but not limited to: Instacart, Door Dash, Grubhub, and Ibotta


Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.