Email Marketing Specialist (Marketo) - Orange County (North)

Starts Within a Couple Weeks
Duration Possible Full Time
Status Full Time
Rate DOE
Our client is hiring for an Email Marketing Specialist to join their team, full time.

This will be 40 hours per week, remote, until the office returns back onsite.

You must be local to Orange County.

What you will be doing:
- Lead email marketing strategy, and directly influence key business objectives
- Drive the editorial calendar and create email content based on seasonal campaigns and strategic initiatives.
- Develop and execute automated and ad-hoc marketing campaigns using primarily the Marketo email automation platform.
- Own patient segmentation and contact strategies to drive increased conversions, including retention and recall campaigns.
- Monitor and report performance analytics for campaigns, will need to tie back these results to business metrics using Marketo and BI data
- Plan and execute SMS campaigns.
- Support the marketing team on broader initiatives and projects that will help drive the growth of the channel, enhance marketing programs and make a positive company-wide impact.

What you need to know:
- 3+ years of Email Marketing experience
- Experience building and launching campaigns within Marketo (Eloqua, ExactTarget, responsys or other similar enterprise automation platforms okay as well).
- SMS experience is preferred not required.
- Solid experience in email channel and campaign level reporting, metrics and audience analysis.
- Advanced Excel and analytical skills
- HTML and CSS is preferred
- Knowledge of email marketing best practices, including subject lines, messaging, list management and segmentation, deliverability and CAN-SPAM/anti-spam laws (understanding of HIPPA and PHI laws helpful).


Submit resume (and samples if applicable) to:

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