Director, Consumer Growth Marketing - City of Chicago

Starts As soon as possible
Duration Full Time
Status Full Time
Rate DOE
Our fin-tech client is looking for a Director of Consumer Growth Marketing. This is an exciting opportunity to join the team on a Full Time basis.

Please only apply if you can answer "yes" to all of these questions:
- Do you have performance marketing experience in the consumer (b2c) space on Facebook, Google and Bing?
- Do you have experience managing a digital marketing team?

Director of Consumer Growth Marketing Responsibilities:
- Ensure acquisition growth across Performance Marketing efforts inclusive of search, social, affiliate, mobile app installs, influencers
- Prioritized efficiency and growth goals around acquisition via FaceBook (growth goals of 30-50%) and Search (growth goals of 10-15%) in your first year
- Manage marketing spend budget in the multimillion dollar range
- Manage CRM Manager, Search Lead, Content Manger/Writer as well as performance marketing agency partners

Director of Consumer Growth Marketing Requirements:
- 10+ years of experience in consumer (b2c) marketing, majority of that in performance marketing
- Understands the differences on how to buy on Facebook, Google and Bing
- Hands-on experience with DMP/DSPs, SEM/social, landing page optimization, A/B testing & digital analytics platforms
- Experience managing and mentoring a digital marketing team
- Strong analytical skills, with the ability to synthesize raw data, draw conclusions and develop actionable recommendations
- Experience driving mobile app download is a plus
- Multicultural and/or financial services experience is a plus

If you have experience breaking into new performance marketing channels in the consumer market and successfully scaling acquisition within an organization, please let us know in your reply!

What's exciting about this company:
- The client was recently acquired. They have a startup culture with multimillion dollar budgets. This is an opportunity to shape growth marketing for this product!
- 2 week sabbatical every 3 years

Submit resume (and samples if applicable) to:

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