Product Marketing Director - Fully Remote/Off-site

Starts Interviewing Now
Duration Full Time
Status Full Time
Rate Up to $150,000, A bit of Flex, Based on Experience Potential Bonus
Potential Bonus

Our device client is looking for a Product Marketing Director with a background in the science or environmental segment to join their team product marketing team.

This is an exciting role for a Product Marketing Director to partner with Global Marketing, Sales and Product Management to drive revenue and product expansion through product positioning, and promotion according to customer needs and competition. You will be responsible for the commercializing of new products and partnering with product management to maximize marketing opportunities to drive consumable product adoption.

The ideal candidate would have 10+ years experience in a Product Marketing role; developing campaigns, building website and/or ecommerce online experiences, identifying segment client demographics, and producing inbound marketing/webinars in the science, medical or environmental segment.

Responsibilities of the Product Marketing Director:
-Developing value proposition for products and workflows
-Executing product line positioning and messaging
-Determining market specific product content, campaigns, and programs
-Contributing to content builds for key segments
-Leading new product innovation and launches
-Partnering with SME's to set channel investments strategies that yield returns
-Develop execution of cross-sell, upsell, and kitting activities
-Create materials and train sales force on product portfolio
-Partner with Analytics to understand product and segment performance to adjust strategy and tactics
-Gather market data to support overall goals

Requirements of the Product Marketing Director (MUST meet 3 out of the 6 of these prequalifying requirements to be considered, MUST have Experience in the science industry or environmental segment
1. Experience directing the design and build of a website
2. Experience designing an ecommerce experience that works for a product segment
3. Can identify with the segment client demographic (Science, Environmental, Manufacturing)
4. Can provide data and proof of generating inbound marketing results
5. Experience of story telling via webinars – creating content that appeals to the niche client base
6. Experience in the science industry or environmental segment

Other requirements:
-Experience creating/delivering marketing programs for product categories or customer segments
-Analytical; understands data management and application of data to solve marketing problems
-Ability to measuring campaign effectiveness, attribution/contribution, and testing
-Ability to improve ROI and directly impact revenue

FEB. 2021

Submit resume (and samples if applicable) to: