Email Marketing Specialist

Location Philadelphia, PA (Hybrid)
Starts Within the Week
Duration Possible Full-Time
Status Freelance/ possible Full-Time
Rate Starting at $45/hr
Our higher education client is looking for an Email Marketing Specialist to assist their marketing and communications team within a well established school within a local university in Philadelphia.

This is a 40 hour per week opportunity. This is a hybrid position, candidate will be local to the Philadelphia area and able to be onsite about 2 days per week, ideally one of those days being Tuesday's for weekly meetings with the team.

The Email Marketing Specialist will be:
- developing and executing digital marketing strategies to reach and engage key stakeholder groups by developing, updating, maintaining, and optimizing content across various automated communication plans for each program
- working with email service providers and marketing automation tools such as IBM Watson to increase leads, identify constituent demographics, ensure appropriate syncing with CRM (Salesforce), and determine ways to use the tools to meet or exceed business objectives
- responsible for owning marketing automation technology and setting up communication flows that are targeted appropriately and personalized using data from the CRM
- working closely with members of the Marketing and Communications group, including team members involved with content and creative strategy, and with key constituents across the School and University, to ensure digital marketing deliverables are on-brand, engaging, and meet current deliverability and accessibility requirements
- managing the workflow process of email marketing from content layout and coding to quality analysis and testing and routing for deployment
- tracking performance, effectiveness, and results of email marketing initiatives and share performance reports with the team, making actionable recommendations for improvement

This Email Marketing Specialist will have:
- a Bachelors Degree and at least 4 years in a similar email marketing, or digital marketing role
- experience working in the education, higher education space
- proficiency in Salesforce or Acoustic, IBM Watson
- knowledge of HTML, CSS preferred

Submit resume (and samples if applicable) to: Tiffany.Novak@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.