Digital Marketing Analyst

Location Conshohocken, PA
Starts Week of June 27th
Duration Full-Time
Status Full-Time
Rate Salary starting at $60,000 and up DOE
Our client, an insurance provider for collector cars in Cherry Hill, is looking for a Digital Marketing Analyst to join their team for a hybrid full-time opportunity!

The selected candidate would be required to come on site for 2 - 3 days a week in their Cherry Hill office.

The Digital Analyst will:
Work with the Digital Director, Marketing, Corporate BI team and external agency partners to evaluate and improve digital marketing efforts across search, video, social media and display campaigns.
Develop, execute, and oversee Collector Car Division digital capabilities to analyze, optimize, and report on digital effectiveness (including organic, paid search, and social media marketing):
Create and evaluate processes and methods for collecting marketing data.
Interpret and organize data to generate regular reporting about effectiveness of marketing campaigns to generate key learnings to optimize performance of campaigns.
Recommend, create, maintain, and optimize digital marketing efforts across a variety of platforms. (e.g., Google AdWords, Bing, social media, etc.).
Analyze sales funnel and customer intent data to better understand consumer behavior, identify opportunities, and develop/implement recommendations.
Ensure our marketing budget is appropriately allocated to improve audience targeting throughout the sales funnel to improve campaign success.
Utilize A/B testing to increase effectiveness of digital marketing and paid campaigns.
Evaluate ROI across multiple marketing channel campaigns to improve effectiveness.
Research consumer behavior and explore market trends and opportunities.

The Digital Analyst will have:
3+ years experience in digital marketing and data analysis.
Demonstrable success with utilizing digital data/metrics to manage, interpret and track digital campaigns to achieve company goals and objectives.
Expertise in breaking down measurements associated with PPC campaigns and comfortable with processing and analyzing marketing data.
Strong background with Google Analytics, Google AdWords and social media effectiveness / monitoring tools.
In-depth understanding of SEM campaign strategies and SEO practices.
Proficient in MS Office (Excel, PowerPoint, and Word).
Prior insurance industry and/or CRM project management software experience preferred

#IND123
#LI-AW1

Submit resume (and samples if applicable) to: Alicia.Walker@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.