Senior Digital Experience Manager

Location Berwyn, PA (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Starting at $100K annually
Our client, a leading provider for comprehensive tax solutions, is looking for a Senior Digital Experience Manager and a Digital Experience Manager to join their internal marketing team to help with their overall digital experience and strategy for their organizations corporate website and external-facing web properties.

These are remote, full-time, 40 hours per week, Monday-Friday positions. This company offers a collaborative culture, competitive salary and extensive benefits that begin on day one of employment.

The Senior Digital Experience Manager will and have:
- driving their long-term Web strategy, maturing modern marketing approaches balancing data, technology, design, and customer needs
- responsible for the overall direction of the organizations corporate website and external-facing web properties, creating an optimal, compelling, and personalized audience-first experience
- leveraging data analytics, personalization strategies, and automation to help increase demand, while strengthening the positioning of their global brand
- working within an agile framework, managing a team of individual contributors and external vendors, comprised of UX design, Web Architecture, Analytics, and Automation
- utilizing analytics to track and manage performance, inform decisions on web site content, priorities and applies real-time understanding of asset consumption, that drives to improve conversion
- collaborating on the development of innovative, segment-relevant omnichannel audience experiences and personalization strategies, customizing messages to multiple visitor segments and personas

- at least 15 years experience in digital strategy or digital design with a focus on optimization and website development
- six or more years of direct management experience, working collaboratively with multiple teams
- Bachelor's Degree required
- experience across all practice areas including search, web, digital advertising, marketing
- experience at medium to large scale global technology companies, preferably with B2B or SaaS space
- experience with user personas, journey mapping, personalization across a journey, ability to understand a content flows and ability to develop a strategy
- proficiency within marketing automation tools and A/B testing platforms; Pardot, Marketo, Eloqua, GTM, Google Analytics, Gather Content or similar, Drupal is a plus

The Digital Experience Manager will be and have:
- responsible for driving conversion rate optimization, personalization, and AB testing efforts for their website, landing pages and microsites
- using knowledge of design, UX, testing, and product management to optimize website performance
- work closely with their brand, demand generation, digital, partner, product, and technical teams
- ensuring the website continues to deliver high volumes of qualified leads to support their sales organization

- 6+ years experience in a User Experience, Digital Experience or similar
- at least 5 years experience running a B2B corporate website for a high-growth tech company leveraging a CMS Drupal preferred
- SEO fundamentals, SEO both technical and content
B2B experience a must
- experience managing a web/digital agency preferred
- proficiency in Drupal, familiar with HTML, CSS
- experience with agile development and PM methodologies required
- experience with any of the following is nice to have: Invoca (Dialog Tech), GA Tag Manager, Crazy Egg, Optimize 360 A/B Testing, Postmark, Clean Talk, gather content content/workflow tool, etc.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.