eCommerce Marketing Manager - DTC - Fully Remote/Off-site

Starts Interviewing now - Looking to move fast!
Duration Open ended
Status Full Time, Direct Hire
Rate 75,000 range + benefits
eCommerce Marketing Manager - DTC

Our client, a brand and product incubator and CPG eCommerce seller, is looking for a hungry and motivated eCommerce Marketing Manager full-time! This opportunity is located in OC, but open to a fully remote/off-site person.

The eCommerce Marketing Manager Duties:
-Manage DTC ecommerce websites and email marketing efforts
-Track and analyze website and email marketing related KPIs, provide reports and recommendations for optimization
-Drive revenue, traffic and brand growth on 3 Shopify websites, meeting or exceeding KPIs
-Together with Director of Digital Marketing, plan website and email marketing strategy, promotional calendar, new product launches and marketing campaigns
-Ensure marketing/branding execution is holistic across channels and platforms
-Lead execution of website and email marketing plan through cross-functional project management
-Collaborate with content, social media, creative and leadership teams
-Develop, execute and optimize digital ad strategy, achieving ROAS and other key KPIs. Manage digital ad agency and ad budget
-Manage and optimize seo/sem
-Manage multiple brands’ email marketing efforts through Klaviyo, including setting up segments, sign up forms, email flows, creating email blasts, optimizing conversions and growing subscribers
-Manage external resources, including web development and digital ad agency
-Cross-functionally collaborate and project manage website related issues relating to inventory & fulfillment, customer service and IT

The eCommerce Marketing Manager Requirements:
-BA Degree
-Experience managing DTC ecommerce at a consumer product company, with a proven track record of success backed with analytics
-Experience managing websites (Shopify), ads (Google Suite and Facebook), software/app integrations, and email (Klaviyo) required
-Google Analytics, BazaarVoice, Asana, Slack, and Salsify experience helpful
-Strong project management experience, including Asana or similar
-Experience managing external resources, including web development and ad agencies
-Self-starter and eager to work in a fast-paced environment
-Creative and performance-driven marketer with success in executing e-commerce and digital marketing strategies

OCT. 2020

Submit resume (and samples if applicable) to: