Position Digital Marketing Manager (Data + Performance Driven Mindsets)
Location Orange County (Central)
Starts Interviewing now!
Duration Ongoing
Status Full Time
Rate Salary range around $80,000 - $100,000 DOE + benefits

Our financial client is seeking a results driven, performance based Digital Marketing Manager full-time. You will be overseeing a team of 2-3 lower level marketers, and must have both a strategic and hands-on approach as the team runs lean.

The Digital Marketing Manager Duties:
-Implement prior media experience and manage budgets and paid/programmatic media campaigns
-Create and execute strategy on digital marketing campaigns that focus on new customer acquisition
-Leverage email marketing as primary customer engagement channel as well as direct mail, digital customer experience (UI/UX/Web), SEM, programmatic and paid media, etc.
-Strategize on performance driven marketing and campaigns to drive new customer acquisition - marketing to an existing member base
-Strategize on a yearly marketing spend around 2-5 million
-Partner with outside analytics, media, and digital marketing agencies to align multichannel strategies and optimize campaign performance
-Applying robust segments and third party data to achieve results
-Develop customer segments, performance and campaign metrics
-Maximize monthly spend to improve results and ROI
-Experience looking at customer data and analyzing to suggest new strategic approaches to digital marketing

The Digital Marketing Manager Requirements:
-Extensive CRM and customer segmentation experience
-Media experience - programmatic and paid
-Results driven, goal orientated, performance based marketer - must provide number examples in previous roles
-Omnichannel strategy experience preferred
-Data driven mindset
-Deep expertise in the media buying space
-Able to balance strategy and tactical initiatives


Submit resume (and samples if applicable) to: cc206@jobalert.creativecircle.com