Position Digital Marketing Manager - Great Full Time Opportunity!
Location West LA
Starts Interviewing Now
Duration Full Time
Status Freelance
Rate DOE
Fast growing tech company is looking for a Marketing Manager to join their team! Our client is a digital marketing SaaS platform that connects brands and consumers at the local level.

The Marketing Manager will be reporting into the Director of Demand Generation. You will be responsible for the day to day management of high-volume campaigns. This includes owning the KPI/ Metric reporting for all marketing initiatives. This person will be responsible for the execution of and reporting on demand generation and account-based marketing campaigns and marketing by-channel KPIs, as well as drive/manage third party review sites (e.g. G2Crowd), cultivating and publishing customer testimonials, and managing referral channels.

Marketing Manager Requirements:
• 4-7 years of results-focused demand generation B2B marketing, preferably with SaaS company
• Ability to review and analyze data and provide suggestions based on findings
• Well-versed in all aspects of content marketing and social media marketing, including LinkedIn campaigns, gated content marketing, customer journey mapping. PR experience preferred, but not required.
• Strong writing and graphic design management skills; strong branding and design sense and judgment
• Ability to prioritize and multi-task
• Basic understanding of HTML
• Experience with Google Analytics
• Must have experience with marketing automation tools - HubSpot preferred.
• Expertise in basic design and project management apps -- Canva, WordPress, Slack, Piktochart, Survey Gizmo, Go To Webinar, and others.
• Strong researcher; genuine interest in and curiosity about the industries we serve (multi-channel restaurant and retailer); voracious trend-tracker

Marketing Responsibilities:

• Own the day-to-day for high-volume marketing campaigns that generate new leads and deepen relationships with current customers and partners
• Own the KPI/metrics reporting for all marketing programs
• drive referral marketing, including client referrals
• Own review sites like G2 Crowd, etc. as part of demand generation
• Working with Sales, proactively conducting research on trends related to our business; contribute ideas and recommendations to the content marketing team
• Working with the customer service team (CS) , create and maintain a library of customer testimonials
• Work with CSs to create customer case studies
• Own the management of the website, which includes adding in blogs, new page content, etc. (not all written content)


Submit resume (and samples if applicable) to: cc199@jobalert.creativecircle.com