Position Senior Digital Marketing Manager
Location Madison, WI
Starts Within a Couple Weeks
Duration Open ended
Status Full Time
Rate Depends on experience
Our client in the greater Madison area is seeking a full-time Senior Digital Marketing Manager who has proven experience growing eCommerce revenue/sales through digital marketing efforts.

Senior Digital Marketing Manager responsibilities:
- Creating a digital marketing plan that aids the company in their goal of doubling eCommerce revenue/sales in the next 3 years.
- Analysis, planning, strategy and execution of all digital marketing initiatives with a main focus on eCommerce web and additionally oversight/planning for email marketing, SEO/SEM, social, UX, paid search/social, etc.
- Building a digital marketing strategy that connects with the customers and provides an excellent buyer's journey
- Continual analytics analysis and KPI development for all digital efforts to track successes, monitor, and explore ways to enhance site experiences, digital efforts and consumer happiness
- Managing and mentoring a digital team of 3 for execution of all digital campaigns

Senior Digital Marketing Manager requirements:
- Proven ability to lead, manage, and mentor teams
- 8+ years' in email, web, social, and other digital marketing
- Knowledge of marketing automation platforms, web analytics, A/B testing, SEO, SEM and user experience
- Managing web analytics and using digital data to improve marketing efforts

Submit resume (and samples if applicable) to: cc130@jobalert.creativecircle.com