Position Marketing Program Manager - CRM
Location West LA
Starts Interviewing Now
Duration Full Time
Status Full Time
Rate DOE
Our healthcare focused client is seeking a Marketing Program Manager - CRM to join their growing marketing team.

Marketing Program Manager - CRM Responsibilities:
- Oversee email campaigns from concept to completion, including distribution and analytics to maximize revenue and ROI
- Work closely with the Director of Demand Gen & CRM to develop lead funnel, retention and holistic approach
- Manage creative process including drafting creative briefs, managing agency resources and working with the brand and creative services teams
- Manage customer segment / audience strategy and deploy initiatives based on the target audience
- Implement A/B and multi-variate testing on campaigns to optimize goals
- Work with Product Marketing to manage email landing page development and testing

Marketing Program Manager - CRM Requirements:
- Bachelors degree in Marketing, Technology, Science or related
- 4-6+ years of experience in email / CRM
- Proven track record and ability to show and explain past experiences
- Deep understanding on marketing/sales funnel
- Experience with CRM and analytics platforms, some or all of the following, (Google Analytics, Salesforce.com, Marketo, Hubspot, DOMO)
- Experience with InDesign, Canva, or other design software a plus; HTML and CMS experience (WordPress) a plus.
- Collaborative, positive team player with excellent communication, writing and verbal skills as well as being highly analytical

#CAL

Submit resume (and samples if applicable) to: cc179@jobalert.creativecircle.com