Position Senior Account Planner
Location Orange County (North)
Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate Depending on Experience
SENIOR ACCOUNT PLANNER

Our client, a top ad agency, is seeking an Senior Account Planner to join their team.

Senior Account Planner Responsibilities:
-Leading and mentoring less experienced planners and expanded agency brand team
-Developing and leading strategic planning initiatives from inception to completion (includes creation and presentation of findings, conclusions and recommendations to clients, internal teams and senior management)
-Taking the lead in profiling competitive brand positioning, sourcing relevant verbal/visual cues and mapping the positioning landscape
-Utlizing business data and primary/secondary research (blogs, interviews, surveys, etc) to understand consumer insights
-Defining the brands perception, values, benefits, strengths and weakness
-Developing a measurement plan for the brand in tandem with agency and client partners
-Taking the lead in accumulating, synthesizing and tracking data to support the work and as the basis for award cases.

Senior Account Planner Qualifications:
-BA/BS Degree from a four year college with 5+ years of work experience in the account planning function
-Digital (including social) background with understanding of traditional planning
-Experience working on multicultural campaigns
-Agency experience
-Must be able use marketing and research data to translate into strategy
-Strong writing and presentation skills
-Client facing

#CAL

Submit resume (and samples if applicable) to: cc205@jobalert.creativecircle.com