Position Director of Demand Generation & CRM Marketing (Fulltime)
Location West LA
Starts Interviewing Now
Duration Full Time
Status Full Time
Rate DOE
Our healthcare focused client is seeking a Director, CRM & Lifecycle Marketing to join their growing marketing team and report to their VP of Marketing.

Responsibilities:
- Lead marketing database and segmentation strategy, i.e. acquisition, data and analysis
- CRM/email testing and optimization delivering targeted lead generation, enrollment, conversions and ROI
- Own the marketing data warehouse working close with IT
- Work with demand gen and product marketing team to utilization automation to improve initiatives
- Select and implement third party solutions
- Own deployment, troubleshooting and end-user training for all marketing systems

Requirements:
- Bachelors degree in Marketing, Technology, or related
- 10+ years of experience in CRM, customer lifecycle, marketing technologies, etc.
- Proven track record and ability to show and explain past experiences
- Deep understanding on marketing/sales funnel
- Experience with CRM and analytics platforms, some or all of the following, (salesforce.com, Siebel, SAP, Oracle, Marketo, Hubspot, GA, DOMO)
- High energy and a strategic thinker with the ability to oversee teams and work alongside stakeholders

#CAL

Submit resume (and samples if applicable) to: cc179@jobalert.creativecircle.com