Digital Marketing Manager (Paid Search)

Location Coppell, TX (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate $100,000 / year
Our client, a national retail chain, has an immediate need for a full-time Digital Marketing Manager (Paid Search). Although this role is open to fully remote candidates, those based in Dallas-Fort Worth who can accommodate a hybrid schedule (onsite at the client's HQ in Coppell 3x per week) are preferred.

The Digital Marketing Manager (Paid Search) will be responsible shaping and implementing the client's paid media, organic search strategy and adjacent performance marketing tactics!

Digital Marketing Manager (Paid Search) Responsibilities:
- Manage and coordinate all paid search and shopping channel implementation across Google, Bing and other search engines
- Review and identify growth opportunities with agency partners
- Collaborate with various internal teams to execute campaigns and promotions and actively participate in omni-channel planning
- Monitor, analyze and optimize performance towards key business metrics
- Collaborate with the creative team to develop strong messaging and storytelling for direct response ads
- Plan interactive testing and run experiments on keywords, copy, and landing pages
- Stay up-to-date on search trends, algorithm updates, and technology
- Perform market research, investigate benchmarks, and identify new opportunities for growth
- Translate analytical findings into actionable insights and recommendations on a weekly, monthly and ad hoc basis
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Monitor and manage analytics tagging practices to ensure proper channel tracking

Digital Marketing Manager (Paid Search) Requirements:
- Bachelor's degree required
- 5+ years relevant work experience, specifically in search marketing
- SEO experience is preferred but not required

Submit resume (and samples if applicable) to: austin.callaway@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.