Marketing Automation Specialist (Marketo)

Location Frisco, TX (Fully remote)
Starts ASAP - January
Duration Full-Time
Status Full-Time + Salary + Benefits
Rate Up to $85,000 a year DOE
Our digital marketing client is looking for a Marketing Automation Specialist to join their team! This FULLY REMOTE, full-time position starts in January, and comes with comprehensive benefits.

The Marketing Automation Specialist will own and optimize the client's CRM in Marketo.


Your work will help demonstrate the marketing team's impact on the organization through an improved data, ROI and reporting framework. The perfect fit for this team is a Marketing Automation Specialist who is strategic, data- / ROI-driven and highly collaborative.

Work for a successful company that is poised for high growth and offers competitive benefits!

Marketing Automation Specialist Requirements
- Bachelors' degree required
- 2+ years' Salesforce Sales and Service Cloud experience with objects, data types, roles, profiles, campaigns, reports
- Marketo experience required
- Proficiency in HTML, data extensions, triggered sends, automation studio, journey builder and contact builder
- Demonstrated B2B marketing experience
- Google Analytics, Excel, Word, PowerPoint

Marketing Automation Specialist Responsibilities
Configure, implement, integrate, and optimize the client's martech stack to improve campaign development / tracking, lead management and demand generation
Collaborate with marketing team to create a consolidated marketing performance, data, ROI, and reporting framework in Salesforce and Marketo to track progress, improve efficiency, and help demonstrate marketing's impact on the organization.
Create, deploy and monitor automation activities, marketing journeys, email communications, SMS communications, web forms and microsites
Ensure all inbound marketing leads are appropriately tagged and identified in Salesforce
Create and maintain contact strategy - establish business rules, prevent database exhaustion & adhere to privacy laws
Integrate, continually optimize and manage databases (more dynamic segmentation, retargeting, etc.) across systems for use in CRM and automation activities
Build campaign objects/ codes within Salesforce for marketing tactics (events, email campaigns, etc.)
Make recommendations for optimal marketing tactic coding framework
Navigate technical aspects of CRM programs and digital/direct marketing tactics
Support all direct communications with prospects/clients through the CRM platform
Ensure all systems and channels track accurately and data processed in an automated, readable format
Analyze marketing programs and engines monthly, quarterly, semiannually and annually
Prepare reports with graphs and written text that translates complex results, information and findings
Help manage technology and marketing vendor contracts, recommending opportunities to streamline and invest

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.