Position Director of Digital Marketing
Location Orange County (Central)
Starts Within a Couple Weeks
Duration Ongoing
Status Full Time
Rate Between $100,000 - $150,000 yearly salary depending on experience level
Director of Digital Marketing

Our trading + investment client seeks a Director of Digital Marketing full-time in Irvine. This is an amazing team with great benefits and a solid company culture!

The Director of Digital Marketing job duties:
- Manage all aspects of digital including strategy, planning, content, design, development, and analytics
- Improve digital marketing efforts including online acquisition channels and response
- Improve paid online efforts - PPC, Facebook, Native Advertising
- Lead internal and external partners, identify audiences, channel growth, and performance optimization
- Define and manage website initiatives to support eComm goals
- Manage customer experience for all digital products, including site navigation, content management, conversion strategies
- Oversee site optimization and testing, methodology and analysis to improve user experience (develop agile + iterative approach)
- Personalize site to increase engagement, value, and customer experience
- Manage and grow social assets like YouTube
- Lead and support UI/UX navigation, path to purchase, product recommendations, and user-generate content
- Measure and track KPIs / ROIs

The Director of Digital Marketing requirements:
- 8+ years of experience in website conversion and date driven cross-channel digital marketing
- 5+ years in B2C eCommerce with expertise in site conversion and direct management of SEO, SEM, Display, Facebook, Native and other digital acquisition channels. Experience in programmatic and the use of modeling/AI to identify and target customers is preferred
- Adobe Analytics, tag management systems, social platforms
- Experience driving business performance through website conversion, eComm best practices, etc.
- Understanding of agile for business, ability to work within agile framework
- Ability to create process and vision vs. managing predefined goals
- Strong analytical skills, interpreting test results + conclusions

Kenshoo and Salesforce a plus

Submit resume (and samples if applicable) to: cc205@jobalert.creativecircle.com