Digital Marketing Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration Ongoing
Status Full Time
Rate Up to $110,000 + Benefits & Bonus! DOE
Our ecommerce client is looking for a Digital Marketing Manager with eCommerce experience to join their team!

Key Responsibilities:
- Leading US marketing initiatives to build growth to their website, as they pertain to digital marketing strategies, with particular emphasis on PPC, paid social media, SEM, display, and retargeting.
- Overseeing a team of 4 to start
- Pioneer and develop new digital marketing activations and initiatives to drive brand awareness, sales and acquisition in the US.
- Full ownership and management of digital marketing budgets and forecasts to an agreed-upon spend and return targets.
- Ownership and development of all US paid search and social media campaigns.
- Leverage data analysis in digital marketing decision making.
- Ownership of all media agency and partnership relationships.
- Work with the Engagement & Retention Marketing Team to create and implement an acquisition strategy through email and CRM tools.
- Managing the Digital Marketing team (currently 4 but growing) and overseeing the overall budget and key KPIs for the department.
- Management of current influencer marketing, having overall responsibility for developing new and existing relationships and partnerships with bloggers and influencers.
- Management of the current SEO copywriting team, having overall responsibility for helping them create and maintain a content calendar of blog posts, as well as merchant descriptions.
- Manage weekly and monthly US reporting and analysis of digital marketing activities focusing on core KPIs per channel including but not limited to visits, conversion rate, revenue and activations.
- Manage, plan and budget TV media budget; coordinating with Shanghai Marketing Team and outside agencies
- Responsible for ensuring the brand values are reflected in all campaigns.

This Digital Marketing Manager must:
- Have 5+ years of digital marketing experience
- Have a hands-on experience with paid search, paid social, and lead generation
- Be willing to travel when safe, mainly in the US to digital marketing conferences


Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.