Position Director of Digital Marketing and Content - Suburban Detroit
Location Michigan
Starts Q2 / Q3 2018
Duration Full Time
Status Full Time
Rate Commensurate with experience - around $150,000 base
About Our Client:
Our client is a large furniture and mattress dealer servicing consumers throughout the Midwest and the East coast. They are based in the suburbs of Detroit.

About the Position:
They are seeking an experienced Digital Marketing Director to lead their rapidly growing digital marketing, eCommerce, and content team. This is a high visibility position that will be reporting into their Chief Digital Officer.
Key Responsibilities:

• Planning all digital marketing strategies and programs; including SEO/SEM, database marketing, email marketing, social medial and display advertising.
• Act as the primary point of contact for the company’s digital marketing agency.
• Oversee the design, construction, and maintenance of their social media presence on all platforms.
• Measure and report on the performance of all digital marketing campaigns, assessing actual performance against goals.
• Collaborate with internal teams on landing pages and other processes designed to maximize the customer experience.
• Develop and implement new and creative growth strategies.
• Manage the company’s digital marketing budget.

Skills, Requirements and Personal Attributes:
• 7 to 10 years of eCommerce experience.
• Bachelor’s degree, or equivalent combination of experience and education, in Marketing, Advertising or a related field with an emphasis on Digital/eCommerce.
• Proven success in digital marketing specifically around driving conversion rates.
• Background developing and managing multi-million-dollar budgets.
• Experience with leading and managing outside advertising and digital agencies.
• Solid knowledge of website analytics (e.g. Google Analytics, NetInsight, Omniture, etc.)
• Experience setting up and optimizing Adwords.
• Working knowledge of HTML, CSS and Javascript development and constraints.
• Demonstrated ability to manage operational details while maintaining strategic understanding.
• Outstanding communication and leadership skills.

Submit resume (and samples if applicable) to: lferrara@jobalert.creativecircle.com