Sr. Manager, User Acquisition (Paid Media)

Location Redwood City, CA (Fully remote)
Starts As soon as the right candidate is identified
Duration Full-Time
Status Full-Time
Rate Up to $170,000 - $200,000 + Benefits
Our B2B SaaS client is looking for a Sr. Manager, User Acquisition (Paid Media) to join their team full-time, fully remote, preference to PST/CST.

To be considered for this role you must have the following:
- Experience in B2B SaaS user acquisition
- Strong usage in paid search, social + advertising tools
- Ability to manage cross functional teams across geographies (North America + Europe)

Responsibilities:
- Plan, execute, and manage global and regional paid media campaigns while remaining focused on ensuring program performance and an optimized customer experience by monitoring weekly measurement reporting and tracking against assigned goals and business forecast (ROAS, ROI and KPIs)
- Contribute to the development of media plans including (re) targeting strategies, media mix investments, and program performance.
- Continuously tune media mix to drive maximum reach / penetration across all paid and owned channels, including, paid media programs, organic social, webinars and website.
- Manage relationships with key vendors and external partners (media agencies, platforms, etc.) to manage delivery of assets, media buys
- Design a learning agenda with A/B test-and-learn experiments embedded into acquisition programs
- Stay on top of competitive activity: spend, share-of-voice and messaging to inform optimization actions including partnering with the Creative and Content teams to ensure compelling and differentiated audience interactions across messages and offers

The ideal Sr. Manager, User Acquisition (Paid Media) should possess the following:
- 10+ years in digital marketing including paid media
- Extensive knowledge of digital marketing channels across SEM, social, content syndication and advertising programmatic platforms
- Experienced execution in performance marketing campaigns with ability to set goals, establish actionable KPIs, and demonstrate measurable results and improved ROAS trends.
- Experienced in multi-touch attribution for measuring lead generation and pipe creation.
- Hands-on experience with a variety of ad platforms, such as Adwords, LinkedIn, Programmatic platform products (SA360, DV360, Demandbase, TradeDesk), DSPs, video, social and native.
- Keen understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving essential for campaign tracking and reporting

Submit resume (and samples if applicable) to: Holly.Glover@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.