Director of Lifecycle Marketing - FinTech

Location Sunnyvale, CA (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our fintech client currently seeking a Director of Lifecycle Marketing to join their team full time. You must have experience in lifecycle marketing for fintech or payment products in order to be considered.

**This role requires you to work onsite in the company's Sunnyvale offices 3 days per week.**

In this role, the Director, Lifecycle Marketing will be responsible for designing and executing strategic marketing campaigns that accelerate activation, engagement and revenue along the customer journey.

Specific responsibilities include:
- Developing personalized customer engagement programs for existing customer base to help them get the most out of products and deepen their relationship with the company
- Drive more sign-ups, activations, and better experiences
- Ensure the brand has strong, effective campaigns across all channels in all parts of the lifecycle
- Lead the development of nurture, onboarding, upsell/cross sell, and advocacy campaigns, with A/B testing to optimize those campaigns
- Execute specialized multichannel campaigns targeting key segments
- You'll start as an individual contributor but have the opportunity to eventually build a high performing team

Required Skills/Experience:
- At least 10+ years of experience in marketing with deep knowledge of lifecycle and growth marketing
- Experience managing and leading high performing teams
- Entrepreneurial, with the ability to foster alignment, partnership and collaboration across teams
- Excellent communication skills and a strong executive presence
- Strategic thinker and data-minded, with the ability to measure results to drive innovation and optimization
- Highly detailed, sense of curiosity, willingness to learn, customer-focused
- Bachelors degree or equivalent experience required

#LI-DG1

Submit resume (and samples if applicable) to: Dianna.Guerra@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.