Marketing Automation and Campaign Optimization Manager

Location Pleasanton, CA (Hybrid)
Starts January 10th, 2022
Duration 6 Months
Status Freelance
Rate Up to $54/hr (DOE)
Our B2B tech client is in need of a Marketing Automation and Campaign Optimization Manager to join their team for 6 months, 40 hours/week!

In this role the Marketing Automation and Campaign Optimization Manager will:
- Work with our Integrated Marketing team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting those strategies based on results
- Work with Digital Marketing to identify, evaluate, and implement tools and technology that will enable campaign innovation and improve performance
- Implement and optimize campaign tracking to measure campaign effectiveness on new and existing marketing programs
- Oversee the marketing database and segmentation strategy and ensure data quality
- Standardize and optimize marketing automation processes and QA procedures to ensure successful delivery of campaigns
- Document processes and communicate improvements to increase the marketing teams ability to deliver marketing programs efficiently

The ideal Marketing Automation and Campaign Optimization Manager should have the following experience:
- 4+ years of Marketing Automation experience (Marketo strongly preferred)
- Proven Marketo and Salesforce experience with a solid background in supporting sophisticated marketing automation implementations
- Past hands-on experience scaling demand generation programs including nurture and other outbound programs
- Experience operating in an integrated campaign environment that includes PPC, SEO, display, and social ad platforms
- Familiarity with analytics tools such as Adobe Analytics, Tableau etc.

Submit resume (and samples if applicable) to: Julia.Buck@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.