Product Marketing Director

Location San Bruno, CA (Fully remote)
Starts Ready to interview
Duration Full-Time
Status Full-Time
Rate Depending on experience
Our well-known retail client is seeking a Product Marketing Director to join their team.

***Covid vaccination required

This team exists to unlock the full value of data by developing and productizing B2B data initiatives that empower merchants and suppliers to make better, faster decisions for the business. Think selling POS data to CPG companies

Main responsibilities:
-Drive commercial product go-to-market brand and marketing strategy, working with Marketing/Creative teams and external agencies to develop key assets including brand identity, videos, websites, sales decks and more.
-Develop product brand positioning recommendations, guide market research analysis, and define brand elements and tone.
-Develop communication strategy with co-branded products that involve strategic partners.
-Build playbooks for product go-to-market across functions, including Legal, Marketing, Comms and more.

What you'll work on:
-Marketing Strategies- Draft marketing strategy and ensures alignment with overall business strategy and brand objectives; socializes marketing strategy with other marketing leaders and associates.
-Creative Briefs - Develop creative briefs for a straightforward initiative/campaign (e.g., back-to-school) and socializes with directors
-Media Strategy and Planning media options to communicate in the brief to the target audience for a campaign
-Marketing Initiative Implementation and Management - Manages most or all aspects of a campaign (including media plan, circular, internal and supplier campaigns, promotional events).

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.