Brand Marketing Manager

Location Pleasanton, CA (Temporarily remote)
Starts Within a Couple Weeks
Duration 6 Months
Status Freelance
Rate $41/hr-$61/hr (DOE)
Our global pharma giant client seeks a Brand Marketing Manager to join their team in this 6 month freelance role!

The Brand Marketing Manager will be responsible for the following:
- Responsible for driving a cross functional team and drive the NAVIFY brand evolution, from the Strategic brand positioning and narrative evolution to the brand identity evolution and asset creation
- Define brand narrative, values, personalities, messaging pillars, suite messaging and suite pillars.
- Develop core assets and guidelines, including co-branding strategies and examples. Social and internal enablement
- Develops and maintain brand guidelines and enable the NAVIFY brand community and brand ambassadors.
Establish and lead a brand governance model
- Responsible for the development and execution of the global NAVIFY brand strategy, including managing third party vendors or in-house creative teams
- Disseminates the brand vision and portfolio level messaging across all mediums and ensure consistent usage.
- Drives effectiveness and consistency across all marketing channels, by acting as a brand advocate, establishing a brand governance and empowering brand ambassadors.
- Leads the smooth execution of the brand portfolio marketing plan, from messaging hierarchy to content and digital, to deliver on global strategies. Partners with internal and external stake holders to develop and align brand assets, via cross functional flex teams when relevant.
- Demonstrates thought leadership, best practice sharing, competitive benchmarking and expertise on the evolving landscape

The ideal Brand Marketing Manager should possess the following:
- 8+ years B2B in strategic brand management
Experience in brand management in health IT, medical device, MedTech, or Software, SaaS product industry strongly preferred.
- Proficient in Google Suite, and Adobe Creative Suite.
- Experience developing the positioning and messaging for bringing new products and portfolios to market that serve multiple use cases and personas
- Proven ability to deliver messaging and content at the portfolio or product level, including presentations, datasheets, white papers, blog posts, web content, etc.
- Self-motivated with a true passion for brand and strategic marketing and marketplace platforms and a strong work ethic.
- Bachelor's degree in Marketing, Business, or related discipline required.
- MBA preferred

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.