Offline Marketing Manager

Location San Francisco, CA (Fully remote)
Starts When right candidate is identified
Duration Full-Time
Status Full-Time
Rate DOE
Our growing fully remote ed-tech client is looking for an Offline Marketing Manager who is ideally passionate about education who will own non digital avenues of marketing.

This Offline Marketing Manager will be:
- Driving new customers through Offline & Broadcast Media acquisition program (including TV/OTT, Radio, Podcast, Direct Mail, Out Of Home (OOH) and more)
- Developing strategy and helping execute media buys, coordinating with agency partners to support initiatives
- Conducting analyses across our marketing mix to identify trends in campaign performance
- Making recommendations about reallocating investments across channels and how to optimize performance
- Generating briefs that help increase brand awareness and acquire new customers
- Defining best practices for existing offline channels, and support innovations that push the boundaries of traditional media while building a global education brand
- Reporting to the Head of Performance Marketing and be a subject matter expert with Data teams, Product teams, and other channel managers

Skills/Experience:
- 4+ years planning and running national OOH campaigns including TV/OTT, Radio, Podcast, Direct Mail, Out Of Home
- Has managed at least a budget of $5 million annually, ideally closer to $40 million
- Has created offline marketing strategy for new product launches
- Excel (or similar programs), Tableau, Looker, Google Analytics and ability to define strategy based on data reports
- Preferably SaaS experience for regulatory industries like healthcare or education
- Any SQL skills and experience targeting Black and Latino communities are a major plus!

Submit resume (and samples if applicable) to: Brian.Ingram@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.