Position B2B Lead Generation Specialist - Offsite, Part-time
Location Other Areas
Starts Within 2 weeks
Duration 30 - 40 / hours a month, on-going project work
Status Freelance
Rate 35 - 45 / hour
Our agency client is hiring a B2B Lead Generation Specialist to join the team on a long-term, offsite, part-time freelance opportunity.

This opportunity starts in the next 2 weeks.

You should be an expert at inbound marketing overseeing marketing policies and programs, as well as identifying areas of improvement to increase brand awareness.

Responsibilities:
- Determine KPIs and build dashboards to execute effectively in the context of the larger goals of the team.
- Strategize, plan and execute campaigns to drive traffic to website/social media/apps, acquire new users and achieve solid and consistent growth
- Analyze and determine the proper mix of organic and paid tactics, and manage paid ad campaigns.
- Execute A/B tests and optimize website
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Choosing in accordance with the other departments which metrics/KPIs to focus on; bringing traditional and creative ideas how to grow those KPIs and A/B testing those ideas

Qualifications:
- 5+ years experience in B2B lead generation
- Expert in on-page SEO and off-page SEO
- Create and manage paid and earned social campaigns
- Expert user of Google Analytics, Google Webmaster Tools, link research tools, crawling tools, and keyword research tools (Keyword Planner, Market Samurai, Serpbook, Moz, etc)
- Experience in mobile and local SEO

This is an offsite opportunity starting within a couple of weeks.

APR. 2018

Submit resume (and samples if applicable) to: DEN41@jobalert.creativecircle.com