Position PPC Specialist
Location Houston
Starts Next Month
Duration Full Time
Status Full Time
Rate Up to 70K
A health retailer is seeking a full-time PPC/Paid Media Specialist to create and implement strategic online ad campaigns on Google AdWords and Bring Ads for their products.

This PPC/Paid Media will also be responsible for developing strategies for paid search campaigns, retargeting, and video ads to increase sales, transactions, and traffic.

The ideal candidate for this PPC/Paid Media position will have an understanding to analyze and evaluate ad performance and report on data using spreadsheets.

Job Responsibilities:
+ Provide trend analysis, benchmark reports, attribution analysis, and recommend ways to grow and optimize landing pages, creative displays, and ad copy testing
+ Conduct A/B testing and measuring ad variations
+ Execute strategies for keyword opportunities, campaign structuring, targeting, and display networks that drive revenue growth
+ Support data analysis, search query mining, and development of ad hoc reporting
+ Detect PPC ad fraud and devise strategies to minimize fraud risk
+ Optimize all bid strategies to hit CPA/ROI goals;
+ Assist with activities in content and keyword strategy to increase rankings
+ Provide weekly and monthly reporting to management based on required ROI and measurable KPI's

Job Requirements:
+ Bachelor's degree in Marketing, Advertising, Digital Media, or related field
+ 3 years of experience in online advertising for retail e-commerce site
+ 3 years of experience with digital media advertising platforms such as Google Display Network, YouTube, LinkedIn, Facebook, etc
+ 3 years of experience in SEM and/or Paid Search (PPC)
+ Advanced knowledge of Google Analytics and thorough understanding of benchmarks
+ Proficiency with PowerPoint and Word, and advanced skills with Excel

Candidate must also have a passion for the natural health industry and support a healthy lifestyle.


Submit resume (and samples if applicable) to: cc165@jobalert.creativecircle.com