Email Marketing Manager - Fully Remote/Off-site

Starts When right candidate is identified
Duration Possible Full Time
Status Freelance/ possible Full Time
Rate Up to ~$65/hour / $130K DOE
Our B2C lifestyle client is looking for a data driven Email Marketing Manager with a performance focus to join their Product Marketing & Strategy team!

This role is 40 hours/week for ~3 months with some potential to convert based on fit!

Having worked for a B2C startup is a major plus!

This Email Marketing Manager will be:
- Reengineering email program with the goal of improving deliverability/domain reputation, and overall performance of campaigns
- Ensuring email deliverability and maintaining good domain reputation scores on all major email clients - Optimizing user engagement flows by developing and managing complex email engagement programs from soup-to-nuts
- Building out performance-driven campaigns as part of multichannel engagement automations
- Leveraging key conversion events, setting up customer segmentation and proactively managing audience lists
- Monitoring analytics and optimizing campaigns based on data insights
- Supporting VP of Product Marketing & Strategy and Growth Marketing Manager on the development and execution of campaigns

Skills/Experience:
- 5+ years owning email programs for B2C apps, ideally in a start-up environment focusing on conversions
- Proven track record in optimizing email content and templates to improve deliverability, engagement rates (opens/CTRs), and conversions (purchases)
- Expert-level knowledge in best practices (i.e., sunset policies) and must-do’s, in’s and out’s of the various email clients, industry policies, etc.
- Acumen in architecting and executing effective email strategies that increase customer lifecycle from onboarding > activation > retention > reactivation
- Hands-on marketing automation and analytics platforms (experience with CleverTap and Intercom a plus); ability to ramp up quickly on new platforms
- Comfortable working on technical aspects of troubleshooting/implementation
- Tech-savvy and comfortable with leveraging relevant software tools as part of day-to-day workflow

Submit resume (and samples if applicable) to: CC278@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.