Paid Search Marketing Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration 6 Months
Status Freelance
Rate Up to $60/hr (DOE)
Our tech client needs a Paid Search Marketing Manager to join their team for a 6 month contract, FULLY REMOTE able to work PST hours for 40 hours/week.

The Paid Search Marketing Manager will be responsible for the following:
- Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
- Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with the client
- Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
- Oversee key relationships with external vendors, including data partners, managed services, and the search media companies
- Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
- Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
- Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools
- Use reports to proactively optimize campaign spend, keeping in step with the needs of the business

The ideal Paid Search Marketing Manager should possess the following:
- 6+ years of paid search marketing experience
- Solid framework of concepts in overall digital media landscape
- Fluency in all tools, processes and goal for paid search campaign management
- Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
- Deep experience with SEM best practices for B2B
- Understanding of good SEO practices and how it benefits
SEM A/B and multivariate test design, optimization and ROI
- Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.

IND123

Submit resume (and samples if applicable) to: Meagan.Franks@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.