Marketing Associate (Marketo) - WFH during Covid-19

Starts Within a Couple Weeks
Duration 6 Months
Status Freelance
Rate Up to $42/hr DOE
Our social media giant client seeks a Marketing Associate to join their team in this 6 month freelance role!

The Marketing Associate will be responsible for the following:
- Launch email and nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
- Set up webinar programs in Marketo, including email invitations, reminders, landing pages and forms
- Launch and optimize multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events
- Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
- Provide campaign-level reporting on email, webinar, and marketing automation programs and provide recommendations to optimize performance
- Consult with marketing stakeholders on marketing automation and email marketing best practices to drive engagement growth
- List segmentation based on demographics, account information and interactions
- Recommend and implement testing plans (A/B) to understand drivers of response and value
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns

The ideal Marketing Associate should possess the following:
- Expert hands-on proficiency with Marketo (preferred) or other marketing automation technology. Marketo Certified Expert a plus
- Experience with webinar programs
• Knowledge of HTML/CSS for email template troubleshooting
- Excellent grasp of best practices for email marketing (CAN-SPAM, GDPR, CASL, preference management, subject line testing, deliverability, image optimization, etc..)
- Knowledge of list segmentation, dynamic content, and email measurement
- Knowledge of CRM, preferably Salesforce
- Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting
- Strong business acumen and quantitative analytical skills. SQL skills a plus
- 3+ years of work experience in marketing, preferably digital marketing and/or marketing automation

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.

IND123

Submit resume (and samples if applicable) to: cc213@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.