Digital Marketing & Email Specialist - Scottsdale

Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client in the Health and Wellness industry is looking for a Digital Marketing and Email Specialist to join their team full-time, Monday-Friday.

As the Digital Marketing and Email Specialist you will lead the execution, optimization, and reporting of all digital marketing programs to support the expansion and growth of the companies services and products. This includes management of website experience optimization, email, the development of online advertising conversion, mobile app, and digital merchandising for all company touchpoints including physical locations, virtual locations, and e-commerce.

What you will be doing as a Digital Marketing and Email Specialist:
-Collaborate with internal teams to develop and monitor strategic marketing initiatives
-Manage email and digital promotional marketing campaigns through all areas of the project life cycle
-Initiate required digital assets of new project and campaign development by guiding the delivery of design and messaging
-Lead email campaign efforts from concept to completion
-Involved in concepts including planning, content direction, design/functionality, sending & tracking/reporting
-Responsible for maintaining website edits through CMS platform; ensuring accuracy in content, design & functionality with external vendor partners (when necessary) for implementation
-Collaborate with team to build landing pages & optimize the user experience on the website
-Drive email channel performance through an effective combination of content, segmentation, and personalization to achieve marketing objectives (sales, patient experience outcomes, etc.)
-Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines
-Work with the team to deliver emails that are eye-catching, creative, and produce high conversation rates
-Collaborate in the development of overall digital strategy, including mobile app and website, internally and other external vendor partners
-Establish tracking, measure & report performance of all digital marketing campaigns; assess against marketing goals (ROI and KPI’s)
-Coordinate development of marketing materials including creative jobs, monthly promotions, and specials, and ensure brand guidelines are met
-Collaborate with internal department teams to implement messaging and touchpoints to capture new patients and nurture existing patients
-Initiate and manage marketing tactics to develop the growth of the e-commerce website and video appointment experience
-Identify digital performance trends & insights, optimize digital spend & performance based on findings
-Integrate technologies that could potentially drive positive impacts on lead conversion
-Work with CRM team to guide the integration of marketing with Salesforce/Marketing Cloud. Including management of dashboard development, report generation, new campaign builds, email lists, and creating, scheduling, and sending email campaigns

What you need to know as a Digital Marketing and Email Specialist:
-2+ Years of experience in Digital Marketing
-Bachelor's degree (preferably in Marketing)
-Proficient with MS Excel, Google Analytics, Adobe Photoshop, CSS, Marketing Cloud, Salesforce, CMS (Shopify, WordPress)
-Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
-Knowledge of content management systems
-Analytical mindset with a high attention to detail
-Deadline oriented, self-starter who completes tasks autonomously
-Strong management skills, excellent oral and written communication skills
-Experience delivering digital campaigns for products and services

Submit resume (and samples if applicable) to: Allie.Barbara@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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