Sr. Marketing Automation Manager - WFH during Covid-19

Starts Reviewing Now!
Duration 8+ Months
Status Freelance
Rate Up to $60/hr (DOE)
Our B2B tech client is looking for a Sr. Marketing Automation Manager to join their team for 40 hours/week till the end of Jan 2022, possibility to extend or convert!

The Sr. Marketing Automation Manager will:
- Create and maintain documentation of the Marketing Automation processes
- Collaborate with Sales Operations and IT teams to guide the end-to-end lead flow process and ensure integration between marketing automation and CRM systems
- Work with our demand generation team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting the strategies as necessary based on results
- Monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs
- Work with Digital Marketing to identify, evaluate and implement tools and technology that will enable campaign innovation and improve performance
- Implement and optimize campaign tracking to measure campaign effectiveness and ROI on new and existing marketing programs
- Oversee the marketing database and segmentation strategy and ensure data quality
- Standardize and optimize marketing automation processes and QA procedures to ensure flawless delivery of campaigns
- Document processes and communicate improvements to increase the marketing team’s ability to deliver marketing programs efficiently

The ideal Sr. Marketing Automation Manager should possess the following:
- 7+ years of Marketing Automation experience
- Strong Marketo and Salesforce experience with a solid background in supporting complex marketing automation implementations
- Past hands-on experience with marketing automation migration as part of M&A (Mergers and Acquisitions)
- Past hands-on experience scaling demand generation programs including nurture and other outbound programs
- Experience operating in an integrated campaign environment that includes PPC, SEO, display, and social ad platforms
- Familiarity with analytics tools such as Google Analytics, Tableau etc.
- Document processes and communicate improvements to increase marketing team’s efficiency
- Solid business sense balanced with technical aptitude.
- Project management experience a PLUS

Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.