Sr Digital Strategist - Other Areas

Starts Within a Couple Weeks
Duration Months
Status Freelance
Rate Depends on experience
Our client is hiring for a Sr. Digital Strategist to join their team for the next 6 months, but may convert for right fit.

This will be fully remote, 40 hours per week, for at least 6 months. Must be able to work on MST time zone!

What you will be doing as a Digital Strategist:
- Assist with the creation and execution of marketing strategy, deliver on OKRs, and monitor investments to deliver strong business results
- Manage a portfolio of marketing programs including landing pages, social, OLV, paid search, mobile, affiliate, database and email marketing, to drive product engagement and reach ambitious revenue targets
- Understand marketing channels and eco-system, the marketing funnel and optimize to deliver growth
- Apply qualitative and quantitative research methods along with rigorous A/B testing to arrive at a strong hypothesis that will advance the business
- Join forces across teams to ensure proper campaign attribution and optimize marketing mix for key segments.
- Leads forecasting and planning efforts in order to deliver against business strategies
- Proactively identify research needs to understand customers more intimately in order to deliver business results
- Effectively segment customers to drive marketing strategy. Ensure broad marketing strategies and tactics incorporate customer, community and market insights

What you need to know as a Digital Strategist:
- 10+ years of marketing experience across tech enabled consumer products, consulting, CPG or multi-sided global marketplaces. MBA preferred but not required
- Successfully built and shaped the planning and execution of multiple, complex marketing programs, e.g., experimentation, ROI monitoring, incrementality testing
- Deep analytics background and a high degree of proficiency with rigorous data tools. Data-driven decision making within imperfect or incomplete information environments
- Strong ability to develop creative briefs to inform creative execution for marketing strategies. Review, provide feedback and approvals in the creative development process.
- Strong leadership presence and ability to lead directly and through influence to drive execution of strategy in a global organization with competing priorities
- Knowledge of paid and funnel tracking platforms (e.g. Facebook Ad Manager, Google AdWords, Google Analytics 360, etc.)

MAR. 2021

Submit resume (and samples if applicable) to:

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