Demand Generation Marketing Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration 20+ weeks
Status Freelance
Rate DOE
Our client in the software development space is looking for a Demand Generation Marketing Manager to join their team.

This will be full-time M-F, fully remote for approx. 4 months.

What you will be doing as a Demand Generation Marketing Manager:
• Execute on demand generation campaigns and established marketing plans for building opportunities and pipeline in North America for direct and partner-driven sales
• Drive marketing campaigns integrating personas, buyers’ journeys, and strategic messaging.
• Manage campaign execution excellence utilizing marketing automation tools to build, test, and optimize emails, lead nurture, and promotions
• Ideate, plan, organize, and host webinar programs including setup, registration, promotion, moderation, execution, follow-up, and analytics
• Create and manage impactful email campaigns to high-value prospects and customers
• Contribute to written marketing communications and landing page content
• Partner with sales management leaders to ensure the development of effective demand generation campaigns that drive pipeline growth for their focus areas
• Measure, analyze, and report on the impact of field/partner marketing plan on sales pipeline revenue (marketing sourced and influenced)
• Partner with operations teams to understand customer journey, behavior, and trigger points and identify targets for specific marketing programs
• Partner with Digital team to execute media, social, and nurture programs
• Understand and keep up with technology industry trends that impact the Integration & API Management platform segment
• Provide marketing direction, support and execution for North America partners
• Manage the hands-on day-to-day execution of marketing plans, deliverables, and action items for their partners.
• Collaborate with marketing peers and sales teams to ensure they are educated on programs and activities for their partner(s).

What you need to know as a Demand Generation Marketing Manager:
• 5+ years of experience in B2B marketing, with demonstrable track-record in demand generation, field marketing, campaign execution, and pipeline contribution within the enterprise software market is required
• Proven expertise and results in demand generation for the mid-market space
• Experience in the API and integration space is a plus
• Experience marketing to vertical industries, specifically manufacturing, healthcare, insurance and transportation/logistics, a plus
• Highly proficient in MS Office (Word, Excel and PowerPoint)
• Confident user of Salesforce, Marketo, DemandBase and Outreach, is a plus

JUL. 2021

Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.