Marketing Analytics Analyst - East Bay

Starts Reviewing Now!
Duration 5+ Months
Status Freelance (40 hours/week)
Rate Up to $50/hr (DOE)
Our well known electronics client is looking for a Marketing Analytics Analyst to join their team for 5+ months, 40 hours/week!

The primary responsibilities for the Marketing Analytics Analyst will be:
- Synthesizing information across a wide variety of insight sources including: campaign marketing/media performance, customer analytics, findings from A/B tests
- Proactively identifying gaps and opportunities in the client's marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders/business groups
- Helping develop compelling “stories” that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management)
- Conducting detailed customer analysis to understand consumer behavior, e-commerce and journey workflows and help mould the marketing strategy
- Providing input on new tagging efforts / marketing tracking support based on findings
- Supporting the internal media team and external agencies on campaign-level tracking as necessary
- Presenting findings and recommendations to business stakeholders
- Creating dashboards and ad-hoc reports as needed

A successful Marketing Analytics Analyst has the following experience:
- 3+ years of experience analyzing marketing date
- Adobe analytics experience preferred; Google analytics or any analytics platform can work as well
- Understanding of how to read data, interpret the data, and build out dashboards
- Experience gathering data for campaign marketing/media performance, customer analytics, and findings from A/B tests
- Prior success turning data into "stories that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management)

Submit resume (and samples if applicable) to: cc318@jobalert.creativecircle.com