Web Analytics Manager - WFH during Covid-19

Starts Within a Couple Weeks
Duration 12+ Months
Status Freelance
Rate $55 - $68/hr DOE
Our tech client needs a Web Analytics Manager to join their team for a 12 month contract, for 40 hours/week. Potential to extend for the right fit!

What you get to do in this role:
In this role, you will support analyses and insights for B2B Digital teams. This includes understanding customer behavior and measuring ROI from marketing and strategic initiatives for customer success. The ideal candidate has outstanding analytic skills, strong business acumen, excellent interpersonal abilities, and a passion for analysis.

This Web Analytics Manager will:
- Use analytics tools to track, report, and analyze website performance, customer and visitor behavioral trends for customer success
- Design and create daily, weekly, monthly, yearly digital dashboards and KPI's to help monitor performance of customer success during a customer’s lifecycle
- Proactively identify opportunities for segmentation and site analysis
- Drive the learning agenda for Customer Success to drive more engaging customer experiences.
- Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
- Ensure process adherence and data standards are maintained for ongoing and accurate tracking
- Regularly present high-level summaries to key stakeholders
- Analyze and document the impact of marketing campaigns, product changes, events and other key drivers of performance

The ideal Web Analytics Manager should possess the following:
- 7+ years of extensive experience in implementing and using digital and web analytics tools
- Experience in managing teams, with an emphasis on building, managing, and motivating high-performance teams
- Bachelor's Degree in marketing, statistics, economics, or related field
- Experience with Adobe analytics, including tagging enhancements, and Google Analytics is a must
- Experience with data visualization tools: Tableau, Looker etc.
- Experience with A/B and Multivariate testing required
- Experience with tag management systems, debuggers, display advertising, email, SEM, social media, marketing automation, personalization, and attribution models
- Ability to access, manipulate, analyze, trend and interpret data
- General knowledge of HTML/JavaScript, SQL or other query languages
- Strong organizational, written communication and presentation skills

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.


Submit resume (and samples if applicable) to: cc213@jobalert.creativecircle.com