Director, Digital Marketing Strategy - Indianapolis

Starts Ideally hire by end of Jan/early Feb
Duration Full Time
Status Full Time
Rate Depends on Experience
Our agency client is seeking a Director, Digital Marketing Strategy for a full time position right here in Indianapolis! This is an exciting opportunity for an SEO expert to join a rapidly growing agency and eventually lead the digital department.

**Company is currently remote, but they'd like individuals to be onsite or partially onsite by end of year. Open to considering strong candidates within a few hour driving distance.

Director, Digital Marketing Strategy Responsibilities:
Digital Strategy and Campaign Planning:
- Review clients goals and plan strategic digital campaigns.
- Plan manage and help execute all paid ads (Google/Bing/Social), social/social ads, Google Analytics, content strategy, website
- Create content strategy for digital campaigns (copy ideas, creative, etc.)
- Managing PPC campaigns, deciding where/when/how to use geofencing/targeting, etc.
- Data scientist-first mindset
- Improve clients SEM presence
- Results in lead generation for clients
- Omni-channel digital campaigns with an SEO first mindset
Campaign Analysis:
- Review campaign metrics, understand conversions and behavior analysis
- Recommend areas of optimization
Account Management:
- Manage a set list of accounts and be the sole point of content and digital strategist and point of execution on all campaigns
- Excellent communicator, ability to persuade clients on campaigns and tactics for their digital needs
Innovation and Best Practices:
- Bring in new ideas for digital tactics
- Managing a small team of 4 and assisting them with execution of digital campaigns

Director, Digital Marketing Strategy Proficiencies:
- Google Analytics, Google, Facebook and Bing Ads (Google Ads Certifications)
- Experience at an agency
- Experience managing a small team
- Experience creating start to finish digital campaigns
- Experience working directly with clients

Submit resume (and samples if applicable) to: