Marketing Automation Manager - WFH Flexible

Starts July 2021
Duration Full Time
Status Full Time
Rate Up to $130,000 annually (DOE) + bonus structure
Job Description:
Our Real Estate/Property Management client is looking for a full time Marketing Automation Manager with Salesforce Marketing Cloud experience.

The Marketing Automation Manager will oversee strategy and management of automated marketing systems and processes, development, implementation and optimization of all programs. The candidate will be responsible for delivering personalized email, mobile and site experiences that nurture consumers throughout their entire lifecycle from lead generation to post-purchase.

Primary responsibilities:
Marketing Automation Strategy
· Drive strategy and execution of Marketing Automation programs to onboard, nurture, convert, and develop loyalty and advocacy
· Develop engaging customer journeys with personalized, targeted and relevant content and recommendations across email, SMS, on site messaging, push notifications and in-app messaging
· Partner with our product and sales teams to develop scalable personalized campaigns that are seamlessly integrated with the product experiences
· Create opt in growth strategies across multiple channels and serve as lead capture authority across the organization
· Oversee the day-to-day creative and messaging strategy of email and other push campaigns
· Collaborate closely with creative team to develop artwork and copy to fulfill channel objectives
Audience Management & Segmentation
· Oversee audience segmentation strategies, including lifecycle, behavioral and geographic, based on insights gathered across all channels (email, social, paid media, customers)
· Customize creative and messaging based on segment-specific insights to make our programs highly relevant and effective in driving action for our audiences
Testing, Reporting & Technical
· Establish and manage a rigorous A/B testing platform to optimize productivity, deliverability, and customer engagement
· Responsible for email and automation Quality Assurance from design rendering to email functionality and lifecycle program functionality
· Establish KPIs and configure reports to proactively monitor campaign success and business results
· Partner with our tech team to improve back-end automation and data structure
· Strong understanding of CAN-SPAM and opt-in regulations and ability to enforce list hygiene best practices

• 5+ years of experience in CRM, Marketing Automation, or Lifecycle Marketing
• Must have experience with Salesforce Marketing Cloud (Enterprise level)
• Proficiency in A/B and multivariate testing and analytics tools, especially Google Analytics
• Strong analytical skills and with data driven approach to problem solving
• Knowledge of coding email HTML a plus!

Submit resume (and samples if applicable) to:

About Creative Circle
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